My first task when I arrived at the PRAC was to establish a bold new visual style for our website and products that both demanded attention and established trust with our audience. This was an exciting challenge since our audience included lawmakers and everyday Americans. In addition to my roles managing the brand, and providing high-level creative direction, I also executed day-to-day production of pages and visuals. I carried out every step of page creation from wire-framing through development and testing, incorporating stakeholder feedback with every iteration.
Reports that I've developed have been covered by major news media, presented to lawmakers, and have been cited by lawmakers during congressional hearings. Development of these reports required close collaboration with auditors and external OIG partners, to gather objectives and feedback, provide recommendations, design custom visuals, format and style the reports, coordinate reviews, and conduct 508 remediation, all while managing timelines and deliverables to hit challenging deadlines.
Administration, scoring, and tracking of Quarterly Firearms Qualification previously required a paper-based process, which relied on everything from fax machines and flashlights (seriously) to the Bureau’s Learning Management System (LMS).
This mobile application facilitates the entire process - starting with event scheduling (on the LMS), checking participants in, administering the courses of fire, recording scores and signatures, then uploading everything to the LMS. Custom web services record the necessary details on the LMS and issue a completed form to the instructor via email.
Believe it or not, eLearning can be engaging, effective, and yes… even beautiful. When graphic designers and developers collaborate with information systems designers from the earliest stages of course design, development is smooth and efficient, and results in a rich learning experience.
The ATF's Office of Diversity and Inclusion is sharing the data-backed message that every team and department is more effective when it’s made up of diverse participants committed to the mission. The logo’s symbol weaves lines of differing lengths, colors, and orientations together representing the successful partnership of diverse people, and the tagline drives the message home that it is precisely this diversity and collaboration which makes the organization effective.
The Leadership Institute at ATF connects people with guidance, training, and opportunity to grow into roles of leadership. While brainstorming, we arrived on the concept of the “path to leadership,” which was a strong symbol for them. The “path,” moving through the shield gave us a powerful mark. Isolating the word “lead” within the shield highlights the message that everyone at ATF has the potential to do just that.
It would be easy to assume that a program called Advanced Firearms Training at an agency like the ATF offers tactical training for agents. Actually, the program is focused on firearms identification and safe handling training for inspectors. The goal for this brand was to provide clarity about the program’s function through a simple logo that underscored the technical nature of the training.
The Human Resources Information Center (HRIC) was a new organization intended to share information and answer questions on HR policy. This was at a time of great change within the Bureau, when misinformation was rampant. The HRIC wanted to get the message out right away that they were the place to go for answers to HR questions. The solution was a short series of attention grabbing posters that play on the amount of misinformation floating around, while spelling out that the HRIC had the Real Answers.
Recognized for my attention to detail and high-quality deliverables, I’ve been personally tapped to support projects and presentations for Capitol Hill and the White House.
